I found the article by Clint C. Wilson and Felix Gutierrez to be very interesting. I always knew that advertisements could be very stereotypical when it came to people of color, but I never paid that much attention to it. It may have been that companies don’t directly misrepresent a certain people. There is always some underlying message or tagline that has to be “read” other than just looked at. As wrong as it may be, these types of tactics are becoming old news. The world will never change if people continue to have these false perceptions of one another. Even people of the same origin buy into the stereotypes set in television, music, and everyday life. Wilson and Gutierrez provided a lot of examples of how people of color are used in advertising. Those examples were somewhat shocking because the average person, me included, would think nothing of them. It makes me wonder: Do I not notice these stereotypes because I don’t want to or do I ignore them because they won’t go away.
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